Dealership Management System Redesign Project
This project involves the redesign of a comprehensive B2B Dealership Management Web Application. Due to company NDA signed with the client, certain details including the client's name and specific data have been altered and omitted. Additionally, screens from the application are not displayed here to maintain confidentiality. The B2B Dealership Management Web Application primarily focuses on facilitating sales and service operations within a dealership environment.
My Role and Timeline
UI/UX Designer
3-months timeline
Team- Product Manager, Senior UI/UX Designer, Client, Developers
Project Scope and Client Brief
Modernization
Enhanced Functionality
New Navigation- Ease Of Use
Spacious
About The Product
Dealership management involves overseeing all aspects of running a power generator dealership efficiently. Including, managing inventory, sales operations, customer relationships, service and maintenance, finance, and accounting.
The goal is to optimize operations, maximize sales revenue, ensure customer satisfaction, and maintain profitability.
Understanding Application
Before diving into the case study, I was trying to understand this application and why it had to be redesigned. Starting off with an overall information architecture.
Who Is The User
For this specific client, they had sales and service users for this particular application.
Understanding Problem Space
To understand the problem area, we conducted heuristic analysis on the existing application, asking questions like "Is there a consistent icon design scheme and style across the dashboard?", "Can the users move eaily forward and backward in the graphs?", "Are prompts, cues, and messages placed where the eye is likely to be looking on the screen?", "Have large objects, bold fonts, and simple areas been used to distinguish sections?".
Consistency
Consistency in visual design such as icons, spacing, padding, icon styles
Discoverability
There were no clear exits, no tooltips or information for discovering table after clicking a card.
Clutter
There was a lot of clutter in the dashboard. The user wasn't able to see the important or relevant ones on the dashboard.
Lack of Visual Hierarchy
Users who were new, just started to the application were confused with information related to what.
Competitive Analysis
Conducted a competitive analysis, by watching videos trying and exploring softwares
User Pain Points and Solution
Shown are some screens of the existing UI and solutions I have provided.
Shortcut Links and Icon Buttons Grouping
The shortcut or favorite links are placed at the top below the navigation for easy access and quick understanding. Announcement board and event gallery were not that important to be placed on the dashboard and can be accessed through icon button at the top. Icons were grouped for easy understanding.
Full Screen View and Top-Left Navigation
The Client wanted a new navigation and data table and count to be on the dashboard, so coming up with a top-left navigation collapsable, where the user can get a full screen view of the data table. As, it was also noticed, the table in cards were very hard to read and had to be concentrated a lot.
Challenges and Learning
I understood how to work in cross-functional teams. I learned how to reduce the number of clicks, I had come up with ideas, where there were many technical constraints, I learned how it should be easier and reduce number of clicks. Learning to do small-small minute changes from the client.